SEO SEM paid advertising

How Do SEO, SEM, and Paid Advertising Help My Business?

SEM stands for Search Engine Marketing.

SEM, or Search Engine Marketing, is Digital Marketing involving the promotion of your website, business and corporate brand. It increases visibility in search engine results pages (SERPs) on social media, through paid advertising, and as a part of Digital Marketing.  Mobile marketing is the fastest growing segment of all digital / online marketing, not only in mobile responsive design but with mobile apps, in-app advertising, SEO and UX Design.

The goal of all SEM / Search Engine Marketing is to make your website the first relevant website people see when searching, so they click on your website link through targeted marketing. People tend to click on the first three search results, and on advertising targeted to their interests and previous web browsing habits. Keywords and keyphrases describing your business can be promoted by:

  • Paid Digital Marketing, or PPC (Pay Per Click / paid inclusion), the process of buying or bidding for top paid search results on search engines, other websites, through re-targeting, in social media, and in mobile apps.
  • SEO (Search Engine Optimization) as described below
  • Both SEO and paid advertising (PPC) can promote your website, business and brand on many different websites and social media platforms.

SEO stands for Search Engine Optimization.

SEO is a part of SEM.  Basically, Search Engine Optimization, or organic SEO is the process of using keywords and keyphrases, describing your business to get you on the first page of search engines.

Very simply, SEO helps you get found by searchers, and, over time, get on the top pages for your products or services. Organic SEO is imbedded in your website's source code, links back to your website (backlinks), and social marketing.

So How Are SEO and Paid Advertising Results Different?.

Both SEO and Paid Advertising have their place in a website promotion and digital marketing campaign.

  • Both SEO and Paid Advertising can bring in new customers
  • PPC can bring immediate results. In search engines, results are gone when you stop paying for advertising. In social media, results can build synergistically as you advertise.
  • SEO results can stay for many years. They keep on giving.
  • SEO is a long-term ongoing strategy and takes time to show results, especially with new websites and domain names.
  • SEO and Paid Advertising can work very well together to promote your website, app, brand and social media campaings.

We help new customers find your business with SEM and Digital Marketing. Give us a call. 903-904-0555